Pic showing an officer explaining the registration of health product to a stall owner / retailer
Pic showing the use of consumer education tools (phamplet and postcard) in the education campaignBeing an enforcement agency, it's not all about flexing enforcement muscle and hard punishments. In fact the best form of enforcement is consumer education. We call this as 'proactive' enforcement. This method allows the reduction of demand from the consumer thus disrupting the "demand-supply chain" of unregistered health product. This is made possible by empowering the retailers to choose to sell registered helath product only. This effort involve an intelligent planning, precise execution and a lot of patience before reaping the desired results. On our part at CPF Sabah we have so far embarked on a few education campaign targeting multi-level members of the society. It is important to get the cooperation of everyone to ensure the success of law enforcement on medicine and pharmaceuticals. It's a long road ahead.
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2 comments:
I am Amelia from Universiti Malaysia Terengganu. This is very useful information and I would like to cite it in my university assignment. But I need a reliable source of this information, may I know where is this information obtained? Names of experts/officers/organisations would be very helpful. Thank you.
Hi Amelia. This entry is based on our Consumer Awareness & Protection Branch activity & strategy. This branch is part of the Pharmacy Enforcement Division under the Pharmaceutical Services Divisions, Ministry of Healthm You can read more at www.pharmacy.gov.my. Regards.
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